Beautycounter for Studios and Instructors

You actually have a choice of a digital enrollment ($50) or a regular enrollment ($98). Your initial investment includes an Enrollment Kit, which includes a personalized website, access to your back office (Behind the Counter), customized training platform and everything else you need to start your business strong. If you choose the regular enrollment, you will also get two hero products, a tote bag, a makeup bag, and lookbooks. Plus all the business bonuses from me to make this really work for instructors and studios.

No, there are no minimum purchases or inventory requirements. In fact, Beautycounter does not allow consultants or businesses to carry inventory! However, I do encourage you to invest in some products to display in studios or for events. I’m happy to chat with you about which products are best for your clientele.

Beautycounter Consultants enjoy many benefits, including a 25% discount on all products. The Career Plan pays up to 35% commission on retail sales, plus bonuses and extra commission based on sales and team building. Consultants also have the ability to earn special incentives, including trips, advocacy opportunities, exclusive Beautycounter items, and access to invitation-only events.

No! You are not required to purchase anything and there are no monthly minimums. The compensation plan is a pay-for-performance plan, which means that in order to be paid each month, you will need to meet certain requirements. In order to maintain active Consultant status, you must get 1,200 in Qualifying Volume (QV) every six months. This amount includes your personal orders and anything you sell. If you don’t meet the six-month activity requirement, all that happens is you are bumped down to Member status. It’s honestly no big deal! You don’t owe the company anything and can sign right back up for $69 if desired

I’m not going to feed you a bunch of fake promises that we often see everywhere. You know what I mean — “Sign up for this and the money will start pouring in!” That’s not going to happen. This is a business like any other, so you have to put in some effort to see return. But that being said, it’s not so much about the time as it is the consistency. Very much like exercise, doing a little everyday is much more beneficial than a chunk of time every once in a while. But I also know how little time we all have while juggling our teaching schedules along with family demands and other jobs. So depending on what your financial goal with Beautycounter is ($1000 a month? $5000 a month?), then we can chat and set actionable goals to make that happen. I encourage people to work their way through the consultant training and workbook (maybe 20-30 minutes a day) and utilize the tools I’ve developed for fitness professionals to get the most out of your limited time. Oh and by the way, this work is actually FUN! We get to do this, not have to do this ?

Beautycounter products are not only safer but high-performing. We have all used “natural” products that have less than optimal performance, right? Beautycounter products are beautiful and luxurious … and they work. In my experience, once people start using BC products, they become consistent clients. The product line is vast (skincare, makeup, kids and baby, sunscreen, body care) and continues to grow. Plus, these are consumable products that people consistently use and replenish. We are providing a safer option for items they are already using. We aren’t asking people to add anything new, just swap what they are currently using for healthier option.

I’ll be straight with you — YES and NO. It’s probably different from the MLM companies we have all had negative encounters with. Beautycounter is a direct retail company that sells through multiple channels, to include consultants, select pop-up shops and stores, and strategic partnerships. Gregg Renfrew, CEO and founder, chose this model because Beautycounter’s story and education are best told person-to-person. If it was just another product on the shelf at Sephora, the mission of getting safer products into the hands of everyone would be lost in the shuffle. 

True MLMs do not offer other ways to purchase products except through its distributors, and building a team is required. With Beautycounter, you can choose to only run your business as an affiliate if you prefer.

Honestly, the world is quickly becoming a direct-to-consumer marketplace. Thanks to online companies such as Amazon and Thrive, people are doing their shopping online. And as far as the team compensation issue, most of us are used to that pay structure as fitness instructors anyway. The independent contractor situation is very similar, but this allows everyone the opportunity to build teams if he or she chooses to do so. 

No. Not at all. You can earn significant income solely with personal sales. However, people are drawn to this mission and you may build a team without even trying! Plus, we as fitness professionals often already have a team/ cadre of other instructors who either teach for us or work in the same circles. You may want to extend this opportunity to them — because you want to share a great gig with them! Not only is it more fun to work with a team, you also have the potential to earn more income.

NO. Just no. If someone had told me I needed to do this when I signed up, I would have run for the hills. I’m here to ensure you can build this side business without any of those gross practices we have seen people do over the years. 

Ugh, right? We all feel that way. But don’t let those people who have run a great business model the WRONG way ruin the opportunity for YOU. Not only is Beautycounter different because at its core is a mission of education and advocacy, but this company needs wellness professionals like us to spread this message. Not enough people know about these important health issues. We don’t need to chase people because we already have clients coming to us — people who trust us, look to us for guidance, and know that we place great value on overall wellness.

Hey, life happens. If Beautycounter doesn’t provide good juju and benefits for you, no worries. You can either contact the company to end your consultant status, or just enjoy the discount until your 6 month period ends. Once you compress, you will just bump down to membership status and enjoy those rewards. You don’t owe the company any money or products or anything. And if you ever change your mind, you can sign back up for $69, no questions asked. 

The one thing I wish I could go back and tell myself when I was questioning whether or not to join is this: THERE IS NO CATCH. There is no risk, only possibility. Think of it as a 6-month trial period to see if it’s a good fit for you. Worst case, you get a discount on some great safer products. Best case, endless opportunity. I mean, why not? You have nothing to lose and so much to gain.